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Thorough Planning, Defining Goals, Choosing the Right Communications Tools

The success of a project or initiative relies on the effectiveness of an organization’s communications approach. Integrated communications plans must be clearly connected to your organization’s overall mission or project goals.

SEH communications professionals meet with you to discuss your overall project/organizational goals­—such as reinventing your image, designing a new interchange that impacts several neighborhoods, implementing a new commercial development, or pursuing a fund-raising effort. We help identify key messages, target audiences, and effective message delivery tools.

To determine the proper communications approach, our experts conduct a situational analysis to benchmark your audiences’ current awareness, along with the issues and opportunities associated with your project. Finally, we develop a Communications Plan that bridges project gaps and puts project goals within reach.

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Communications Planning

The Communications Plan will outline audiences, messages, and specific strategies, using a wide variety of communication tools, to reach your targeted audiences. When developing an Integrated Communications Plan, we will focus on:

• Analyzing communication goals and objectives
• Conducting communications research and planning
• Identifying audience and behaviors
• Developing key messages

And, use a variety of tools to reach your audiences:

• Advertising campaigns
• Event planning
• Issues and reputation management
• Internal communications
• Public and media relations
• Public involvement
• Printed and electronic media (brochures, flyers, direct mail, newsletters)
• Technical and grant writing services
• Website/Intranet development