4 Components Your Comprehensive Plan Needs to be Successful

Communities big and small agree that comprehensive planning (i.e., your 5-10-20 year plan for land use and development) is important to envisioning and preparing for the future. But, for many created plans, the question remains: “How will you build that future?”

At its simplest, the underlying answer is that comprehensive plans need to shift from theoretical to practical – especially in light of levy growth constraints, public push back against higher taxes, pressure from nearby communities and a time of economic uncertainty.

Traditionally, comprehensive planning has been about land use development potential with some attention paid to implementation and even less to the plan’s financial, tax levy or tax rate impacts to taxing units and community residents. The new generation of municipal planners are well-versed in both land and financial impacts, in addition to finding the dollars you need to pay for public investments.

Below, we highlight four components that today’s comprehensive plans should always include to show the “complete picture” of planning initiatives. Specifically, how these perspectives can help municipalities join this new generation, create the best likelihood their plans will be implemented, and foster community and economic development for more vibrant, prosperous communities. 

1. Uncover the anticipated expense (cost of community services) for each land use type classification

Uncover the anticipated expense

A cost of community services study (COCS) determines whether various forms of land use contribute to or detract from local government budgets; an important consideration when developing and preparing a comprehensive plan at any level (municipal, township or county). More specifically, COCSs help uncover the fiscal contribution of existing local land uses by providing a baseline of information that then assists local officials and citizens in making informed land use and policy decisions.

COCS analyses should be an important precursor to comprehensive planning in order to fully understand land use relationships and achieving tax neutrality (i.e., will not raise taxes for residents). As an example, comprehensive planning committees can use the results from a COCS analysis to proactively consider the cost (or tax levy impact) of public services for each of their land uses:

  • Residential (by housing types – single-family, two-family, multi-family, etc.)
  • Business (by commercial, industrial and private utility)
  • Agricultural (by farmland and open space) 

From here, they can develop a land use development strategy that works for everyone based on anticipated tax levy impacts with the goal to determine future land use development allocation for residential, business and agricultural projects that are acceptable to not only the political players but also the community’s residents (as taxpayers). One of the most common procedures for analyzing this fiscal impact, as part of a COCS study, is to calculate a ratio for each of the above land use categories.

A ratio greater than $1.00 suggests that, for every dollar of revenue collected from a given category of land, more than one dollar is spent on public services to that land use type – demonstrating a net drain on local government budgets and the need to increase tax levies to meet this increase in service demands.

Median cost to provide public services
Median cost to provide public services for each dollar of revenue (levy) raised, per the Farmland Information Center‘s Cost of Community Services Studies report. As shown, residential projects tend to create a “net drain” on local budgets if not properly planned.

Good planning will necessitate COCS studies and provide municipalities with an informed, thorough tool to make decisions about their futures – resulting in long-term tax savings when it comes to comprehensive planning and, ultimately, implementation success. These “savings” also include fewer disgruntled residents, stakeholders and developers due to unintended tax hikes, fewer delays due to unfunded public projects or gaps in municipal budgets, and halted implementation of an approved comprehensive plan.  

2. Consider the role of economic development, financial incentives 

Consider the role of economic development

Community development and economic development are often used together to describe the efforts of building a better community. These terms have similarities, but the processes and results are very different. Where the two differ is explained well by the Fort Collins Area Chamber of Commerce:

Nearly every community in America touts its ‘great quality of life.’ Some Fort Collins leaders contend that all the community needs to do is focus on being a great place (community development) and the economic part will simply take care of itself. On the contrary, for a community to be economically viable, it must make a concerted effort to work on both community development and economic development. They are interdependent and reinforce each other.

It is important to recognize that economic development and community development are not the same. Community development is a process for making a community a better place to live and work. Economic development is purely and simply the creation of wealth from which many community benefits result. While important to creating a vibrant economy, community development does not factor in important business fundamentals necessary for the successful, sustained operation of businesses. Communities still must make a basic business case to desirable prospective employers.

In essence, community development can assist with identifying priorities and helping to partner local officials and the community to develop a comprehensive plan. But economic development plays a pivotal role in uncovering where the dollars are going to come from, potential revenue sources to implement planning efforts and the tax rate and levy implications of comprehensive planning decisions. 

When preparing a comprehensive plan, if communities focus on community but not economic development, they limit themselves to a wishlist of what may happen without the benefit of sound judgement. This can lead to creating a long-term land use plan for growth, but not having a quantifiable value to that plan – or, more simply stated, not understanding the who, what, where, why and to what extent the costs and tax implications will be to implement the plan, as well as the required public investment that will be needed to sustain its projected growth.

By performing a COCS analysis and undertaking economic development activities, municipalities have a better understanding of their potential funding sources, the tax implications and the “costs” to implementing a comprehensive plan on the front end. They can also answer questions like: 

  • What financial incentives may be available, for how long and for what type of development?
     
  • Is Tax Incremental Financing (TIF) or tax abatement a potential financial incentive to consider?
     
  • Can hybrid or creative financial incentives be developed to meet the needs of the community in order to implement a comprehensive plan and to guide strategic growth?
     
  • Will the local government need to budget or issue general obligation debt, or provide public cost gap financing?
     
  • Can the municipality establish impact fees to reduce the impact to current residents as a result of future land use development needs?

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3. Don’t plan beyond 5 years

planning beyond 5 years

The traditional comprehensive planning mindset has been to plan for 20 years. Many communities still stick to this concept, and with the right approach it can work. But the reality is that many comprehensive plans become outdated at about five years. Especially in light of fast-evolving federal, state and local regulations, significant advances in technology (not only changing the projects communities need but how they’re done), and unplanned future costs from past projects.

If communities want to prepare a comprehensive plan that is more sophisticated and carefully weighs the growth of a community, they need to have a financial plan in place. They also need to carefully weigh the impact one project will have on the surrounding community, future projects, growth plans, impending law changes and so on.

For example, in order to proactively stimulate or react to development trends, comprehensive plans should consider how a community will extend public utility (water, gas, electric, sewer, sanitary and telecommunication infrastructure). They also need to consider if open-space or parks are going to be involved – which then dovetails into potential park impact fees, infrastructure impact fees, law enforcement impact fees, among others, as may be authorized by state statutes. 

Ultimately, there’s a “cost” for implementing a comprehensive plan and a dollar value to all public capital improvement projects (from capital improvement plans, or CIPs) – each of which are necessary to pay for related land use development strategies and planned growth. 

Communities need to uncover on the front end what these costs will be and how they’re planning for future land use development, as well as its public capital improvement, infrastructure and costs. By supplementing comprehensive plans with a financial strategy and policy around each of these components, communities can set themselves up for sustained economic growth. Communities can also better budget and plan for capital improvements, prioritize projects and weigh which projects will have the greatest impact on their viability under a CIP.

If a comprehensive plan is to extend longer than five years, the plan must have a clear approach to monitoring, evaluating and re-assessing its strategies, goals and objectives to ensure a clear path to anticipated results. Also, the comprehensive plan must have a strong foundation that is consistent and aligned with your vision statement, mission statement and 4-6 prominent yet cornerstone values. Bottom line, have a “Formula for Success” with strategies, goals and objectives for processes to attain positive results; results that can be monitored, evaluated and re-assessed regularly to remain the course among the winds of change.

Related Content: 10 Ways to Prioritize Your Capital Improvement Plan (CIP) during Economic Uncertainty

4. Partner with adjacent communities upfront

Partner with adjacent communities

When preparing a comprehensive plan, communities should always consider their adjacent municipalities. What tends to happen as neighboring communities grow is they consider or take action to annex the same property, which can stall projects and even create legal challenges that become costly to both communities. This can also delay projects and investments in public infrastructure.

overlap annexation
 

As an example, if one community is looking to annex five miles south while the community six miles south wants to annex four miles north, something will have to give (as illustrated in the graphic above). If not, the race to annexation as well as land use sprawl will begin – which is not efficient or sustainable for either community. In many cases, this can be worked out in a win-win scenario. Why? Each municipality is trying to offer services that enhance the lives of local residents and its businesses. Therefore, comprehensive planning should also be about lifting the quality of life for your region and your neighboring communities.

Communities should proactively partner with their adjacent communities to address and negotiate what’s in the works and where in order to determine growth boundaries and cooperative annexation policies. Of course, resolution might not be easy. But at the very least, by having these conversations upfront, municipalities show their willingness to work together and desire to create a fully formed comprehensive plan. 

In the end, compromise will save inefficient use of political capital and tax dollars in the interest of each adjacent municipality, and may just lead to additional cost saving measures such as consolidation of public services and inter-local agreements, among others.

Tying it all together

The new generation of comprehensive planning hinges on proactively uncovering how we’re going to pay for plan implementation (in addition to the individual projects that are necessary for the land use development strategy to be achieved), while laying the groundwork for future land use and development.

Those who are proactive, apply critical decision making and consider issues such as tax rate and levy impacts as well as dollars required – on the front end – will reap the benefits from a “getting projects completed” perspective. They will also incite community pride, prosperity and economic growth.

Dan Botich of SEH has developed a simple and understandable “Formula for Success” as a strategic planning precursor to comprehensive planning. If you would like to discuss this approach or other planning initiatives related to comprehensive planning, SEH will gladly make our community and economic development staff available to develop an approach unique to your community and designed for planning success.

About the Authors

Dan Botich

Dan Botich is a senior economic development professional and leader of the SEH economic development team in Indiana, Michigan and Wisconsin. Dan understands the importance of thinking beyond the "traditional" in comprehensive planning, and would be happy to speak further how you can create a more strategic comprehensive plan. Contact Dan

Bryan Schuch

Bryan Schuch is an economic development professional who helps communities develop sound, pracitcal comprehensive plans. Bryan has provided an array of financial advisory and other consulting services to municipalities, counties, schools and local gonvernment entities associated with economic redevelopment plans, tax impact studies, comprehensive planning and more. Contact Bryan

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