Privacy Policy

Short Elliott Hendrickson Incorporated (SEH) 
Last updated: February 25, 2026

1. Introduction

Short Elliott Hendrickson Incorporated (“SEH,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit sehinc.com, sehdb.com, and content.sehinc.com (the “Sites”).

This Privacy Policy applies to all visitors to the Sites and is intended to comply with applicable data protection laws, including the EU General Data Protection Regulation (EU) 2016/679 (“GDPR”) for visitors located in the European Economic Area (“EEA”), the United Kingdom, and Switzerland.

SEH is the data controller for personal data collected through the Sites.

Your use of the Sites is voluntary. If you do not agree with this Privacy Policy, please discontinue use of the Sites.

2. Privacy Contact Information

Short Elliott Hendrickson Incorporated 
3535 Vadnais Center Drive 
St. Paul, MN 55110, USA 
trustedadvisor@sehinc.com

3. Personal Data We Collect

Information You Provide Voluntarily

You may provide personal data when you choose to engage with the Sites or our communications, including when you:

• Submit inquiries or feedback
• Sign up for newsletters or communications
• Apply for employment
• Complete forms, surveys, or event registrations

The personal data collected may include:

• First and last name
• Email address
• Mailing address
• Phone number
• Employment, résumé, or professional information
• Any other information you choose to submit

Some information may be required to participate in certain activities. If required information is not provided, you may not be able to complete the requested activity.

Information Collected Automatically

When you visit the Sites, certain information is automatically collected, including:

• IP address
• Browser type and version
• Device and operating system information
• Pages viewed and navigation paths
• Referring websites and search terms
• Date and time of access

This information is used to administer and improve the Sites, analyze usage trends, and diagnose technical issues. While this data does not directly identify you, it may be considered personal data under GDPR.

Information Collected from Social Media Platforms

SEH may collect limited personal information from LinkedIn, Facebook, or similar social media platforms only in connection with active, paid social media advertising or promotional campaigns.

Such information is collected only when a user voluntarily provides it, for example by:

• Submitting a lead form
• Registering for an event
• Requesting information through a social media advertisement

The types of information collected are determined by the user’s privacy settings on the applicable platform and may include name, job title, employer, email address, or similar professional contact information. SEH does not collect personal data from social media platforms outside of these voluntary interactions.

4. Cookies and Similar Technologies

The Sites use cookies and similar technologies (such as web beacons and analytics tools) to:

• Enable core Site functionality
• Recognize returning visitors
• Analyze Site usage and performance
• Improve content and user experience

Where required by law, non-essential cookies are used only with your prior consent. You may manage or withdraw cookie consent at any time through your browser settings or available cookie management tools. Declining cookies may limit certain Site features.

5. Legal Bases for Processing Personal Data (GDPR Article 6)

SEH processes personal data only when a lawful basis applies. The table below provides a general framework for how personal data may be used. This table is intended to be editable and adaptable as business practices evolve. 

SEH may implement supplementary measures where appropriate.

6. How We Use Personal Data

We may use personal data to:

• Respond to inquiries and provide requested information
• Administer newsletters or communications
• Evaluate job candidates
• Operate, maintain, and improve the Sites
• Conduct internal analytics and research
• Customize content and measure Site effectiveness
• Send administrative or service-related notices
• Provide marketing communications where legally permitted and consented to

If SEH intends to use personal data for a purpose that is materially different from the purpose originally disclosed, we will inform affected individuals in advance and, where required by law, obtain additional consent.  SEH does not rely on automated systems alone to make decisions that have legal or similarly significant effects on individuals in connection with our digital marketing activities, including our websites, email communications, and social media.

We may aggregate or anonymize data so it no longer identifies individuals and use it for research, analytics, trend identification, and service improvement.

7. Sharing and Disclosure of Personal Data

We may share personal data with:

• Service providers and vendors performing services on our behalf
• Marketing, analytics, and technology service providers (such as website analytics providers, customer relationship management (CRM) platforms, email communication services, hosting providers, and social media platforms) and only where permitted by law.
• Professional advisers (legal, accounting, IT)
• Authorities or third parties when required by law or legal process
• Successor entities in the event of a merger, reorganization, or asset transfer
• All third parties are required to process personal data in accordance with applicable data protection laws and appropriate contractual safeguards.

We do not sell personal data.

8. Internal Access Controls

SEH maintains internal access controls designed to ensure that personal data is accessed only by employees, contractors, or service providers who require such access to perform their job responsibilities. Access to personal data is limited based on role, and reasonable administrative, technical, and organizational safeguards are implemented to protect against unauthorized access, disclosure, or misuse.

9. International Data Transfers

SEH is headquartered in the United States. Personal data collected through the Sites may be transferred to and processed in the United States or other jurisdictions where we or our service providers operate.

Where required by GDPR, SEH relies on appropriate safeguards, such as:

• Standard Contractual Clauses approved by the European Commission
• Other lawful transfer mechanisms under GDPR Chapter V
  
  

10. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including:

• Providing requested services
• Evaluating job applications
• Complying with legal, regulatory, or contractual obligations
• Resolving disputes and enforcing agreements
  
  

11. Your Rights Under GDPR

If you are located in the EEA, UK, or Switzerland, you have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request erasure of your data
• Restrict processing
• Receive a portable copy of your data
• Object to processing based on legitimate interests or direct marketing
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

Requests may be submitted to trustedadvisor@sehinc.com.

We may request verification of identity before fulfilling requests.

12. Third-Party Websites and Embedded Content

The Sites may contain links to third-party websites or include functionality, content, or embedded features (such as maps, videos, or social media integrations) provided by third parties.

SEH does not control and is not responsible for the privacy practices of third-party websites or services. When you leave our Sites or interact with third-party content, your personal data is governed by the privacy policies of those third parties. We encourage you to review their privacy practices directly.

13. Security of Personal Data

SEH implements reasonable administrative, technical, and organizational safeguards designed to protect personal data against unauthorized access, disclosure, alteration, or destruction. However, no system or method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date. Where required by law, we will provide additional notice of material changes.

15. International Data Transfers

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, please note that your personal data may be transferred to and processed in the United States or other countries where our service providers operate. Where such transfers occur, we rely on appropriate safeguards recognized under applicable data protection laws to protect your information, including the European Commission’s Standard Contractual Clauses and, where applicable, participation in the EU-U.S. Data Privacy Framework. These safeguards are designed to ensure that your personal data receives a level of protection comparable to that provided under European data protection laws.

16. Trackers & Cookies Used on the Sites 

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact: trustedadvisor@sehinc.com