Leveraging Existing Assets and Stakeholder Aspirations to Strengthen Downtown’s Role as the Heart and Soul of the City


A traditional main street business district looked to expand its reach, and go from good to great for the next generation of visitors and members of their community.


The updated plan focuses on key redevelopment opportunities for downtown Marshfield, including a downtown plaza, a mix of in-fill housing products, hotel, office and concentrated retail and restaurant opportunities.


  • Detailed market analyses and growth projections
  • Interactive community engagement process including focus groups, planning workshops, open houses and project web site
  • Establishment of new, sub-districts with integrated goals, policies, and pilot projects
  • Illustrated design concepts for:
    • Infill housing
    • Medium density “pocket neighborhood”
    • Green infrastructure tool kit
    • New, landscaped town-square, social space
  • Highly illustrated web-friendly document
  • Extensive implementation strategies, including options for phasing and funding

Project Name
Marshfield Downtown Master Plan

Marshfield, Wisconsin

City of Marshfield, Wisconsin