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Challenge
A traditional main street business district looked to expand its reach, and go from good to great for the next generation of visitors and members of their community.
Solution
The updated plan focuses on key redevelopment opportunities for downtown Marshfield, including a downtown plaza, a mix of in-fill housing products, hotel, office and concentrated retail and restaurant opportunities.
Project Name
Marshfield Downtown Master Plan
Location
Marshfield, Wisconsin
Client
City of Marshfield, Wisconsin
Features
- Detailed market analyses and growth projections
- Interactive community engagement process including focus groups, planning workshops, open houses and project web site
- Establishment of new, sub-districts with integrated goals, policies, and pilot projects
- Illustrated design concepts for:
- Infill housing
- Medium density “pocket neighborhood”
- Green infrastructure tool kit
- New, landscaped town-square, social space
- Highly illustrated web-friendly document
- Extensive implementation strategies, including options for phasing and funding